This version of the ad was scanned from this week's New Yorker, but I first saw it on my morning A train ride yesterday. Yes, Google ads are now all over the NYC subway trains, as part of their new "good to know" campaign. They're starting to spend some big ad $s. I like the illustration style. But that mega-magnifying glass is going to scorch that poor beetle. Seriously, I think the ads are OK, nothing special. They do a decent job of elevating Google Search over other engines (Bing)—seemingly the goal of the campaign. Previously: Hey Look! Google's running very bizarre print ads in Turkey.