Thursday, January 26, 2012

The internet-famous Audi vs. BMW billboard battle has a new addition.

(click, via)
Using a blimp is lame, BMW (unless it has "new car" smell).
Still. Now it's your move, Audi. Via Santa Monica, California.

12 Comments:

Blogger Sean Peake said...

Clever, but I would have written: Check. Mate.

6:17 PM  
Blogger tjarch said...

This just blew my mind.

I posted at like three o'clock:
http://tj-arch.tumblr.com/post/16533249376/i-have-a-hard-time-believing-that-this-is-real#.TyIHdyPpNJM

And then you post this amped up version at 6.

I guess I'm the Audi in this situation.

9:12 PM  
Anonymous Anonymous said...

Wtf, this is a real thing, and not just some photoshop-trolling?

3:50 AM  
Blogger Jay said...

Is a Formula One car on a blimp jumping the shark?

In response, will Audi be branding an anti-aircraft cannon?

4:48 AM  
Anonymous Anonymous said...

"Your king is no match for our pawn"

I hate that. I think that may be my least favourite ad ever.

BMW should just have said

"We said CHECKMATE you twat, now take your shitty car and fuck off and leave us alone"

Though Sean Peake's is much better.

5:53 AM  
Anonymous Anonymous said...

A predator drone pulling a banner would be kind of cool.

10:30 AM  
Anonymous Anonymous said...

It's fake. Check above the signs. In a perfectly straight line, the blue sky BG all off a sudden displays completely vertical noise up behind the also photoshopped blimp.

12:25 PM  
Anonymous Anonymous said...

wow, what a terrible photoshop job

1:17 PM  
Blogger Alarik said...

every move could only be a photoshop move, since the original Checkmate billboard stood there only two weeks.

4:43 PM  
Blogger Alarik said...

And here is a really good presentation of the story:
http://www.autointhenews.com/bmw-vs-audi-billboard-wars-a-battle-of-ad-budgets/

4:52 PM  
Blogger AdFan said...

Definitely photoshopped. The BMW logo on the tail looks a bit too neat.

Geek alert!
And I think, aerodynamically, the blimp would be facing into the wind with the rope stretched out in front of it. This is trying to show the blimp pulling the Audi sign away.

6:32 PM  
Anonymous Anonymous said...

Here is a video of the original billboard going up: http://vimeo.com/4082525

8:10 AM  

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