(click ads, via) I've had these bookmarked for awhile, waiting for a slow day. They fall into the Ads That'll Make Art Directors Touch Their Genitals sub-category. So, I get it: the body is a machine, and Gold's helps you transform yours from its present copier-like state into more of a tank- or backhoe(?)-like form. I just don't know how these would go over with your average, grunting gym mook. Maybe Gold's is trying to attract a more, uh, artistic clientele? Or, Transformers fans.
Ad agency: Jotabequ Grey, Costa Rica. Related: a round-up of bad gym ads.