But it doesn't really sell Heineken Light very well. In fact, it doesn't sell it at all to me. Other ad gurus around the Web who've never created a beer ad (or, any ads) in their life are praising the commercial. I don't understand this. It certainly is a great looking commercial, though. I'm disappointed in you, Wieden+Kennedy—not that you, being as wonderfully, fantastically great as you are, give a shit.
Previously: new "clever" Heineken commercial isn't.