(via) For Fernet 1882, via Argentina, directed by the usually strange, sometimes smart Glue Society. Shot at an airfield in Buenos Aires. That's a nine-meter pen cap. Relax. Get drunk. Good message. Ad agency: Madre. Previously, the Glue Society scared the crap out of Aussies with a fake H1N1 flu pandemic billboard. Previous Fernet ads: smart, via Copenhagen; sexist, via Prague.