Joe's Jeans biting American Apparel's ass-thetic.
(click pics for close-up)
The Ass Crack is the go-to fashion ad allurement these days (well, even more so than in the past). And nobody exploits it (examples 1, 2, 3, 4, and brave Dov defender Claire Salinda, above right) like AA's pants-optional CEO. So it's no surprise that a small upstart jeans brand (update: not upstart, smallish) would desperately attempt to generate buzz via bare butt. Note the fake tattoo. Bravo brainlessness? (Not pictured: the first ad in the series which featured the same model lifting her skirt slightly to reveal a lack of panties.) (poster on Kenmare near Elizabeth) update: PollsBoutique just posted a poll about the Joe's Jeans ad.