So, Reebok running shoes help prevent puking?
(phone kiosk on Broadway)
Yes, running and puking and then continuing to run is crazy. However, the Kenyan (probably) runner pictured is running a race where he is, most likely, competing for thousands of dollars in winnings. THAT'S WHY HE KEEPS RUNNING AFTER PUKING. Which brings me to Reebok's dubious position in the running shoe market. RUN EASY? Are Reebok's shoes made better than other running shoes? No. Are Reebok's running shoes lighter than say Asics or Nike running shoes? No. Are they cheaper than other running shoes? No. In fact, their average price point is higher than many other brands. So, you're not really helping me at all "run easy" are you, douchebags? Which is why you put ZERO product benefits in these ads, I guess. But hey, thanks for the heads up. I will run easier. In my Brooks.
(Reebok is also the bunch of idiots who introduced pink NHL jerseys for girls/women.)
previously in specious sports marketing:
1. Reebok's new ad messaging: We Know You Suck!
2. Johnnie Walker. Official Sports Drink of the New York Yankees.
3. Taglines are DUMB: New York Knicks.