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The Best Fucking Ad Blogger in the World™——now writing for BuzzFeed.com. I have been an NYC advertising copywriter for 19 years. I hate capri pants. Also: advertising, PR, midtown, the Upper East Side, the Upper West Side, going to Brooklyn, NYC realtors, New York City, fake blondes, real blondes, saline implants, silicone implants, Civil War enthusiasts, Republicans, Democrats, Liberals, Conservatives, fireworks, parades, Summer, Winter, greeting cards, stuffed animals, children's drawings, religions, personal trainers, golf, golf courses, golfers, polo shirts, turtlenecks, scarves, The Yankees, Yankee fans, mooks, Streeters, iBankers, the Hamptons, Hoboken, Chicago, Texas, Florida, people who don't know how to walk in NYC, whistling, Moby, TV, Radio, Magazines, Newspapers, stand-up comedy, Improv comedy, sketch comedy, "alt" comedy, Readings, poetry slams, SUVs, PCs, drinking straws, weddings, Brunch, fondue fountains, chick peas, Starbucks coffee, journalists, screenwriters (dicks), short men (Napoleon Complexed turds), Scrabble®, people who don't hate anything. I probably at least don't care for you.
How to sell shampoo to a male sports fan (click image)? Draw a 3-wideout pass play in his hair, of course. It’s the Head Bowl: The Miami Lice vs. The Detroit Dandruff. (scanned from Sports Illustrated)
posted by copyranter @ 9:24 AM
17 Comments:
Thankfully there's a nonsensical line to explain the nonsensical visual. If I want healthy hair, I should "start at the line of scrimmage"? Um. Okay. Thanks. Wha?
Whatthefuck, Head & Shoulders? Whatthe effing fuck?
I pitched this idea once, only it wasn't a head, it was a pre-op torso; and it wasn't a shampoo, it was a broad-spectrum antibiotic; and it wasn't dandruff, it was sepsis; and the client turned it down because obviously they weren't as PROGRESSIVE as Head & Shoulders.
Man, this is so close to pharma advertising it's scary. Right down to the horrible headline.
Except the "new!" would be about 16X larger.
it's like my own dandruff is mocking me by not only existing but starting a fucking football party on my head.
besides...that's fucking gross.
“Just rinse baby.”
-Al Davis
"Let's matriculate the flakes down the field, boys."
- Hank Stram
“How ’bout them flakes!"
- Jimmy Johnson
“This is the NFL, which stands for ‘No Flakes Left’ if you keeping shampooing like that.”
- Jerry Glanville
I would buy it if it was battling spaceships firing red and blue lazers instead of Xs and Os.
This reminds me of a post-birth suture of a very hairy vagina.
Did you get this from AdRants or vise versa? Cause they got the same ad and comentary with the same punch line. Either way, there are millions of ad out there that suck just as hard - someone needs to try harder.
Adrants got it from me, and credited me.
This is what happens when sales-people write ad copy.
Maybe his would work better if the head shoulders bottles were formed like those football shoulder pads. Defending the shoulders from the dandruf.........
real sports fans with dandruff opt for the MJ chrome-dome.
I feel for the asshole photoshop person being ridden by the art director. "Um...yeah...we're gonna need that part a little straighter...yeah...."
Photoshop person: "I'm only a doctor, Jim!"
I am a dork: I actually think that's funny.
If it wasn't bout sport, they wouldn't get it.
Does look a bit like a lady-gina.
"...Does look a bit like a lady-gina."
As opposed to a man-gina?
don't bust her balls... she's a bit uncomfortable saying vagina, pussy or cunt on the innernet
ohhhhhhh you ain't seen The Mighty Boosh :)
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