The Gate leads nowhere...
The Gate Worldwide is an ad agency. Watching agencies trying to advertise themselves is really a lotta fun. You’d think they’d be good at it, yes? Uh, no, not so much.
Maybe you saw this abomination in the New York Times a couple weeks back. You most certainly didn’t read the copy. Let me sift through the hooey-imbued marketing yakkety-yak for you.
Here, The Gate is killing sacred cows that are already dead and have been for, oh, about 40 years. The copy reads like it was done by a junior account executive giddily writing his first “ad.” Seriously, even I was surprised: there is ABSOLUTELY NOTHING new here. Yet it still manages to be condescending:
“Having a good idea is one thing. Selling it is another. And that, young grasshopper, has implications, too (italics mine).”
Jesus. So Fucking Bad. I went to their site and looked at their print work (the best way to see how agencies think). Completely honestly—if their work was sent to me by a headhunter, I'd never use the headhunter again.